David Beckham for H&M Underwear

Famed footie player David Beckham set out last summer to model and produce an underwear line with H&M. To aid in the sale of these Trunk Briefs, he stars in the above ad (the first of many we hope) baring his rather amazing tattoos, chiselled chest and of course his hefty package(ing).

How kind of them to photoshop the letters covering the contours of his chest.