The campaign for Gucci’s newest women’s scent, Bloom, is finally here and it’s as dreamy as ever.
Shot by British fashion photographer and film director Glen Luchford, the etherial campaign stars Dakota Johnson, Hari Nef and Petra Collins. According to creative director Alessandro Michele, the whimsical campaign was inspired by “urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined.”
Bloom, blended by master perfumer Alberto Morillas, is Michele’s first women’s scent for the Italian fashion house. It’s an intoxicating blend of jasmine and tuberose and is available now at gucci.com for $146/100ml.
Take a look at the preview for the stunning campaign film below.