Cupcakes and Cashmere blogger Emily Schuman has just launched an e-commerce branch of her hugely popular website entitled the Cupcakes and Cashmere Shop.

The shop stocks a range of products from clothing to homewares and gifts. Schuman has chosen a selection of pieces from other brands that are sold alongside pieces of her own design; however, she was careful to only choose her favourite brands in an effort to avoid overwhelming her customers.

Speaking to Business of Fashion Schuman has said:

“The goal was to have a very curated, tailored perspective on it so that people didn’t feel as though they were missing out on other things: this is the one brand that I’m committing to and here are the reasons why I love it.”

Check out the shop now!