COS returned to the runway in Seoul for its first show in Korea, presenting the Spring Summer 2026 collection following a run of European stops and four consecutive seasons on the September New York Fashion Week schedule. The collection explores cinematic beauty through a balance of ‘80s and ‘90s nostalgia, expressed in silhouettes shaped by craftsmanship, materiality and precise tailoring.
Staged on the edge of the city, the show took place inside a brutalist-inspired space where unused pools were reimagined into a stark, geometric setting. A soundtrack captured on the Seoul subway played as models moved through the basin along a column-lined platform, emerging through haze with a controlled, quiet confidence.
Across 40 looks, the palette remained focused on slate grey, brown, cream and white, with touches of blue and oxblood adding depth. The result felt cohesive and understated.
Material exploration defined the season. Leather and technical fabrics carried a subtle sheen, paper-like textures introduced crinkled tactility, and linen melanges added depth. Sheer layers and lightweight fabrics brought movement and a sense of ease.
Womenswear leaned into ’90s minimalism, softened by sheer ribbed knits and sharpened with subtle ’80s shoulders. Tailoring was reworked through fluid fabrics and controlled draping, while silk appeared in pleats, an off-the-shoulder gown and a refined shirt. Trompe l’oeil denim in silk added a considered shift in texture. Outerwear explored proportion, paired with leather plimsolls, sculptural mules and coordinating bags.
Menswear focused on relaxed tailoring, cut slimmer, functional detailing and tonal looks inspired by ’80s styling. Suede introduced a quiet sense of luxury, with sandals and loafers finishing the look.
Guests included Alexander Skarsgård, Park Gyuyoung, Emma Roberts, Diego Calva and Seungkwan among a wider mix of global talent.
A selection from the collection is now available in-store and online.