It is day two of our special ’5 Days of Christmas’ contest series we are running with Diesel Canada, and we are very pleased to announce that today’s prize is a copy of ‘Diesel: XXX Years of Diesel Communication’. The book is a lavishly produced volume featuring the iconic photography and ads from this forward-thinking company, created by groundbreaking photographers such as Terry Richardson, David La Chapelle, and Ellen Von Unwerth, among others. Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan “For Successful Living” defined Diesel’s insouciant image as well as its ads, which parody conventional commercial messages. The book also comes with a DVD containing television commercials and other innovative video materials from Diesel’s advertising archive. This book makes the perfect gift for any fashion lover.
For your chance to win one this very cool book you need to follow us (@SidewalkHustle) and @DieselCanada on Twitter, then: “Hey @SidewalkHustle, help me looked learned about fashion & style with @DieselCanada’s limited edition 30th anniversary book.” For an extra chance to win, be sure to click here and enter your name, email and the name of the prize you want to win in the “message” section.
We will be announcing the name of the winner everyday on Twitter! If you are chosen as a winner you must be able to pick up your prize at one of the two Diesel locations in Toronto: Yorkdale Shopping Centre or Yorkville.