Affordable online makeup brand ColourPop Cosmetics has announced that an exclusive selection of their products will be available at select Sephora locations for this upcoming holiday season.
ColourPop Cosmetics was founded in 2014 in Los Angeles, where their products continue to be made today. Until now, their products have been available exclusively online, so this partnership is a game-changer for makeup lovers who prefer to test and swatch products in store. Additionally, ColourPop will be launching exclusive collaborations as part of their partnership with Sephora.
Speaking to Teen Vogue, co-founder and president of ColourPop’s parent company, Seed Beauty, Laura Nelson, said:
“We want to evolve the model of how brands and retailers work together, how the two entities partner to explore initiatives and programs.”
No word yet on who ColourPop will be collaborating with, but their products are set to hit Sephora stores this November. We can’t wait!