Coach brought the skate park to the catwalk last weekend at London Collections Men. The vaulted ceilings of Lindley Hall made for the backdrop which saw British designer Stuart Vevers deliver his second season as creative director of the American heritage brand. Editors and the Instagram elite lined the skate ramps as Beach Boys remixed with 90s punk blared from overhead speakers.
The collection itself was a nod to way out psychedelic prints, 60s west coast surf and 90s streetwear. Dizzying rebellious prints saw themselves layered with equally catching coats and often paired with purple leather waist packs and matching trainers. Aside from the master pattern-play (and that gorgeous bright purple mohair jumper), the outerwear was the real star of the show.
Patchwork leather coats and jackets with cheetah and tiger skin motifs joyfully pair with fuzzy slides and equally spirited shorts and trousers. The collection manages to toe the line between homage and reimagined playfulness while not seeming referential to less favourable fashion moments of the polyester lava lamps and flower power era. This showing of the quintessentially American brand would comfortably sit alongside the hyper trend-aware East London crowd.
The quirky prints and unexpected juxtaposition is reminiscent of an on-kilter Jeremey Scott at his best: energetic, flashy, adventurous and yet accessible and tailored for every man no matter how bold or classic his tastes may discern.
Take a look through some of the looks from the show below now.
