America modern luxury design house Coach is in the midst of a full on re-brand. Reclaiming their once-battered and bruise image from the depth of suburban malls, to proudly flaunt it as one of the leading luxury brands. To help continue this epic push Executive Creative Director, Stuart Vevers, has unveiled the ad campaign for their first-ever women’s Pre-Fall collection. Photographed by Steven Meisel, art-directed by Baron & Baron and styled by Karl Templer, the campaign stars Lexi Boling, Rianne van Rompaey, and Imaan Hammam. Shot in Red Hook New York, the campaign combines the themes of vintage Americana, the outdoors and the leather craft expertise on which the brand has built its history for 75 years. The campaign also marks the debut of the latest Coach 1941 statement handbag, The Rogue.

Take a look through the campaign below now.

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