Admit it, you used to wear ck one when you were in high school. Heck, didn’t we all? Well their latest campaign marks a new era for the fragrance brand founded in the cool crowd they’ve casted in the video campaign shot by Mario Sorrenti.
The one minute clip stars Taeyang, Blood Orange’s Dev Hynes, and friends girlfriend Samantha Urbani, Swedish pop stars Say Lou Lou, Toronto’s own Kelela, Petra Collins, and more. They’re shot, mostly in bed or in their apartments, from what feels like the angle of a camera phone filming an instagram video or taking a selfie.
If they keep this up, we might just be convinced to wear ck one again! #ckMeToMe