Reggae artist Chronixx is the face of Adidas’s spring 2017 Spezial Collection.

The collection takes inspiration from the Jamaican way of life, making Chronixx an ideal choice. With a special focus on soccer, which is extremely popular in Jamaica, the collection features a mix of tracksuits, sneakers and classic athletic staples with a military aesthetic perfect for easy wearing and high performance activity.

Speaking to Vogue Chronixx has said about the collection:

“The most beautiful thing about it is when you touch the fabric, it’s not about the runway or what’s trending. It’s what suits you and how you live.”

Check out a few shots from the campaign below.