For Chanel’s Spring/Summer 2017 Ready-to-Wear collection ad campaign, Karl Lagerfeld plays with contrasts as he captures the metamorphosis of a contemporary creature. Bold shades or black and white, close-ups and bodies in motion, the campaign highlights the explosive combinations from a collection that is both feminine and ultra-modern.
The feminine spirit of lingerie fuses with the singularity of new materials and playful references to the online world – a tweed jacket resembles an electronic switch board.
The striking visuals channel the energy of the Data Center Chanel runway show. See the full campaign below.