Chanel has unveiled it’s latest beauty revelation: Le Rouge Crayon De Couleur.

With its elegant black packaging and generous format, Le Rouge Crayon De Couleur is chic and always ready to use – it slips into the smallest handbag with just a twist to reveal the colour. Both soft and silky, its texture cleverly glides on and melts onto lips.

Le Rouge Crayon De Couleur comes in ten shades from Tangerine to Beige Rose, all with an intense satiny finish.

Le Rouge Crayon De Couleur will be available as of January 27 at all Chanel Beauty Counters.

Check out the campaign film below.