Chanel has just unveiled a brand new watch, the Code Coco.

The Code Coco has a unique and stunning design that calls to mind classic quilted Chanel bags. The watch even has the same clasp as the iconic 2.55 bag and also features a tiny princess-cut diamond on its face. Chanel has recruited a selection of muses for the launch of the new timepiece, including Virginie Viard, Stella Tennant, Alice Dellal and more.

In a release the brand said:

“It does not reveal its secrets from the start. Not to everyone. It takes time to decipher the codes. Liberated from time, respecting traditions with contemporary irreverence – CHANEL’s codes are timeless.”

See the Code Coco in action in the video above and take a closer look at the gorgeous design below.