Iconic French fashion house CHANEL is beginning work on a new building dedicated entirely to its Métiers d’art.
Expected to be completed in 2020 the new building features 5 floors as well as 2 basements. Located in the thriving Porte d’Aubervilliers neighbourhood, the new structure will be aesthetically striking to say the least. Designed by architect Rudy Ricciotti, the building’s concrete frame was inspired by textiles. In a release, Ricciotti said, “the philosophy behind this project destined for the CHANEL Métiers d’art is founded on a narrative, that of the relationship between the technical and scholarly complexity of fashion’s craftsmen, their remarkable virtuosity in the service of creation and beauty, and the extreme technological nature of my constructions.”
Since its inception CHANEL has been committed to working with the most talented craftspeople and artisans so it comes as no surprise that they would be willing to invest in the Métiers d’art. CHANEL’s President of Fashion, Bruno Pavlovsky added, “this remarkable and ambitious project will be a place to serve both creation and innovation between the Métiers d’art and the House of CHANEL, as well as the Métiers d’art and their other clients, and will be a creative space open to the exterior.”
Although the building won’t be complete for another few years, you can take a closer look at Ricciotti’s stunning design renderings below.