Puma Introduces the Defy Women’s Sneaker
On Wednesday, May 16th, sportswear and sneaker brand PUMA turned LA into NY at the Defy City launch event. The IRL IG worthy event was held on the New York lot ... More...
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Fashion
The Best Looks from the 2018 Met Gala
It's dubbed "the Oscars of the fashion world" and with it brings a bunch of stars hyped to play dress up.This year the Met's theme was "Heavenly Bodies: Fas... More...
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Nike x TDE Team Up on Kendrick Lamar Tour Collection
Nike broadens and deepens their relationship with Kendrick Lamar and his Top Dawg Entertainment (TDE) label on a range of exclusive products as the label embark... More...
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Best looks from Coachella
With the week the city of Toronto has had, and cities around the world for that matter, we're thinking some easy viewing fashion from Coachella can heal (distra... More...
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How Streetwear Became High Fashion
The growing presence of streetwear in the realm of high fashion has been influencing style trends across the world. While consumers have been mixing designer pi... More...
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House of Vans Calgary 2018
We just got back from the very first House of Vans in Calgary, Alberta and we are still trying to digest all of the culture that we were exposed to over the wee... More...
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Recap: Foot Locker “Before and After the Bite” Gallery, NYC
Foot Locker celebrated the release of two exclusive Nike Air Max Plus colourways last night with the "Before and After the Bite" gallery exhibit in New York Cit... More...
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SUPER by RETROSUPERFUTURE shares the SMILE
SUPER by RETROSUPERFUTURE has just unveiled a fresh new frame.The SMILE features a retro aesthetic and rectangular lenses. The frames are made from lightwei... More...
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Closer Look: OFF-WHITE x Nike Air VaporMax 2018
With Nike's artificial "Air Max Month" quickly coming to an end, there are still a few anticipated sneaker releases coming. One of the biggest, most anticip... More...
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Nike Opens Toronto “Air Gallery” for Air Max Day 2018
It's that time of year again! Nike celebrated Air Max Day 2018 (3/26) with an immersive art gallery experience dubbed the "Nike Air Gallery" at Toronto's Spoke ... More...
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HUSTLE TV: New Balance Celebrates “Grey Day” at SXSW
To celebrate the release of their 574 silhouette, American footwear brand New Balance threw a special "Grey Day" party in Austin Texas during this years SXSW. T... More...
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Air Max Month and the Year of the Hybrid
Air Max Month is once again underway and we are only a few short weeks from the unveiling of some of the most anticipated sneaker drops of the year. In an ode t... More...
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Chanel goes into the woods for Fall 2018 Runway Show
This season Chanel's Fall/Winter runway show took inspiration from the great outdoors.Chanel always makes a statement when it comes to the runway. Just a fe... More...
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Off-White and Byredo launch ‘Elevator Music’ Collaboration
Streetwear label Off-White and cult favourite fragrance brand Byredo have teamed up for a new capsule collection.Off-White founder Virgil Abloh has partnere... More...
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Converse x JW Anderson Announce ‘Simply_Complex’ Collection
Following their glittery debut collaboration at last year's Pitti Uomo, British high-fashion label JW Anderson and American footwear staple Converse have announ... More...
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HUSTLE TV: Nike + Jordan NBA All-Star 2018
With the 2018 NBA All Star taking place in sunny Los Angeles this year, the Sidewalk Hustle team was there capture all the madness. With Nike and their Jordan b... More...
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HUSTLE TV: A Conversation with Adrianne Ho
This week on Hustle TV we have a real gem of an interview as we sit down with model and streetwear icon Adrianne Ho in Toronto. Discussing her latest role as an... More...
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A Closer Look at 2018’s NBA All-Star Jerseys
Despite the recent success Nike has had retro-ing their most iconic sneaker silhouettes, Jordan Brand has decided to move away from tradition by utilizing signa... More...
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HUSTLE TV: Reebok ‘Breaking Classic’ in NYC with Lil Yachty
Last week we headed to New York with Reebok Canada for a special event hosted by brand ambassador Lil Yachty to celebrate the iconic Workout Plus sneaker and th... More...
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Opinion: Marketing, endorsements and the Season of Her
Over the past few years, consumers have seen a growing push towards marketing sneakers to women. While popular brands have spent millions of dollars endorsing h... More...
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