London based Designer Sju Smatanova, aka BySju, has created a customizable fedora that features a bendable, mouldable fabric blend that allows you to shapeshift the hat as you like. Cowboy style, sun-hat, fedora, Pharrell style- the Shape hat can do it all. Available in 8 colours, the hat is made in the Czech republic of the finest materials, and retails for £135 at BySju’s online shop. View the Navy, White and Black varieties in the lookbook images below.
