To celebrate the 10th anniversary of Swedish fragrance house BYREDO, founder Ben Gorham decided to propose a nameless fragrance that leaves consumers free to create their own interpretation, with no semantic boundaries.

Their website describes it beautifully:

“No name. No direction. Just an immaculate label: the promise of a story to write as your own.”

The fragrance consists of notes of pink pepper and gin accord, which settle into orris stem and lush violet at the heart. The beautiful bottle comes with a set of adhesive letters, allowing limitless chances to find the perfect name and to let emotions and memories be the guide.

BYREDO Unnamed Eau de Parfum retails for $150 USD and is available now on and