Swiss sportswear brand On has tapped Afrobeats superstar Burna Boy as a brand partner in a multi-year collaboration. The collaboration merges sport, culture, and creativity with Burna Boy taking the symbolic title of Clubhouse President.
“For me, everything I do comes from the same place — music, sport, community, and culture. It’s all connected,” On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.” -Burna Boy
The announcement comes via a visually striking short film directed by Rollo Jackson, with Nigerian-inspired set design by Jabez Bartlett. The film reimagines the tennis clubhouse as a vibrant, culture-forward space, blending Burna Boy’s bold aesthetic with On’s Swiss roots.
Watch below.