Back in June, Nashville indie grunge rock act Bully dropped their debut record Feels Like, and as the album’s title suggests there’s a lot of feels. Frontwoman Alicia Bognanno’s lyrics are vulnerable & honest without giving a fuck. In their new video for “Too Tough” Bully are just that. Stone cold with feeling. Bognanno sings about how “you’re just too tough to talk it out and talk about it” into the camera, as cars are crushed in the background. As Bognanno told NPR…
“I am constantly being asked about the intensity and honesty of the lyrics and whether or not I regret putting them out there. This video is a friendly reminder that, yes, obviously we care, but we don’t need to be taken so seriously 100% of the time.”
Check out the video above. Bully’s debut album Feels Like is out now via Columbia.