Boy Smells, the LA-based brand now in its fifth year, is unveiling its PRIDE Radiance Collection on June 3rd. Started by real life queer couple, Matthew Herman and David Kien both worked in the fashion industry before creating the brand, which offers daily use products, including intimate apparel, candles and scents.
This latest line of candles celebrates the uniqueness of the LGBTQIA+ community and its supporters. The goal of this line is to continue to disrupt the conversation around gender norms and identity, by acknowleding ‘genderful’, a trademarked term that conveys the notion that everyone’s identity combines unique aspects of both masculine and feminine traits.
This year’s limited edition candle collection comes in 5 scents: Ambrosia, Dynasty, Rosalita, Extra Vert and Philia, and are housed in a matte ecru container with a coloured interior that glows extra bright when lit. 10% of all sales will support The Trevor Project, an organization that provides crisis intervention and suicide support for LGBTQ youth. For more details and to purchase, visit boysmells.com and through select retailers.