Toronto indie darlings Born Ruffians have been around the 6ix scene for a minute now & they’re still churning out the goods, gracing us with their new video for “Don’t Live Up”. The single shot video, which is directed by Jared Raab, has the dudes running through the not so glamorous indie rock routine. When you’re “living the dream” but it doesn’t quite live up to your unreal expectations. Luke Lalonde told NPR:
Audiences are only privy to the ‘glamorous rock star’ aspects of touring…But no one is really aware of the nine hours sitting in a van, the toll on your mental and physical health from no sleep, poor eating, drinking too much or indulging in other bad behaviors. It seems romantic to some, but in fact it can be pretty dark.
Check out the video above. “Don’t Live Up” is off the upcoming new Born Ruffians album titled RUFF which is out October 2nd via Paper Bag Records in Canada and Yep Roc Records worldwide.