Biotherm Homme presents #72HoursOfMan

Biotherm Homme presents 72HoursOfMan

Earlier this summer, we had the incredible, once in a life time opportunity to celebrate the release of Aquapower 72H from men’s beauty and grooming brand Biotherm Homme. To fully appreciate the new product and put it through the rigours of daily use, Biotherm Homme took us to beautiful British Columbia to experience what they cleverly penned #72HoursOfMan. The adventure included snowmobiling on top of a mountain glacier, to zip-lining between mountain peaks in Whistler, to whitewater rafting, we really did put the cream to the test.

The outcome, was our skin stayed both protected and hydrated. Sounds to good to be true right? Well the Aquapower 72H cream is designed for the “everyday man” who cares about his skin, but can’t always find the time to freshen up to the fullest. Therefore, the cream works from the inside out to add moisture at the surface while locking moisture within and to protect skin against dehydration and external conditions such as pollution, heat and humidity that can dry it out. It has an ultra-light and aquatic texture which delivers continuous hydration with an intense freshness sensation. Plus it smells good.

The main ingredients are p. Antarctica discovered in 1988 in the remote admiralty bay on King George Island, and is capable of producing a glycoprotein, enabling the micro-organism to retain its water reserves, crucial for its survival. This helps the skin to maintain its natural water supplies, preventing skin dehydration. Next up is Mannose, which reinforces the skin and stimulates its natural hydrating system. Lastly, Aquapower 72H features Life Plankton™, which reduces signs of redness and keeps skin is smooth.

Pretty cool stuff, but enough of the product placement, watch the amazing videos captured during the once in a lifetime adventure known as #72HoursOfMan. You’ll see that we eat some incredible food, drank some exquisite scotches, and even sabred a bottle of Champagne like one of Napoleon’s generals. Special thank you to Tourism Whistler for showing us that incredible Western Canada hospitality. 

Day #1 – The Deep Freeze:

Day #2 – Up In The Air:

Day #3 – Adrenaline Rush:

72 Hours of Adrenaline. 1 Unforgettable Experience:



Biotherm Homme 72 hours of man-2

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Biotherm Homme 72 hours of man @othellonine


Photos by Scott Rankin (@OthelloNine on Instagram)