The Herzogenaurach-based brand has tapped multi-platinum recording artist Big Sean as its new Creative Collaborator and Global Ambassador.
The 28-year-old rapper will work in collaboration with PUMA’s design team on a special collection that is slated to launch next spring, and we’re already counting down the days. Additionally, Big Sean will be starring in the new PUMA Classics campaign this summer.
PUMA’s Global Director for Brand Marketing, Adam Petrick, said in a statement:
“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
PUMA will also be supporting the Detroit rapper’s “I Decided.” tour this summer as an official sponsor.