After covering Time Magazine’s 100 issue, Beyonce and Time premiered the video for “Pretty Hurts” off her self-titled visual album. To go along with the video they’ve started an online initiative, #WhatIsPretty, for everyone to post photos and videos that capture what beauty really means to them. For more details on that head to whatispretty.com now.
In the meantime, watch Beyonce in her beauty pageant inspired video below.