Gossip front-person Beth Ditto has recently announced her plans to release her debut solo album this summer, titled Fake Sugar. Earlier this week she shared the forthcoming album’s lead single “Fire” and now there’s a video to match the fiery track. Directed by Price James, the video features Ditto in a custom-made Elvis suit (which Ditto made in collaboration with London designer
Directed by Price James, the video features Ditto in a custom-made Elvis suit (which Ditto made in collaboration with London designer Dilara Findikoglu) as she embraces her Southern rock roots and performs in an old saloon. Bar brawls break out and hoedowns ensue – at one point, Ditto lassos what appears to be a corndog. Get it, girl.
Watch Beth Ditto’s video for “Fire” above.
Fake Sugar is out June 16th on Virgin, pre-order it now here.