Photo by Juergen Teller for Belvedere Vodka


Polish premium spirits brand Belvedere Vodka has released a huge new campaign featuring actor Daniel Craig and directed by Academy Award-winning filmmaker Taika Waititi. The video campaign is unexpectedly fun and somewhat reminiscent of Fat Boy Slim’s iconic “Weapon of Choice” video which featured a dancing Christopher Walken, but with Daniel Craig giving full Beyoncé.  It’s no wonder because the whole thing is choreographed by JaQuel Knight, who is famously known for working with Queen Bey herself.

But that’s not all folks, the campaign features an original track from Waititi’s partner, Rita Ora with  U.K. rapper Giggs, produced by hitmakers Invisible Men, Bandits and Hungry Man. Finally, the campaign comes with an accompanying set of photographs shot by the legendary Juergen Teller. Big money. Well worth it.

Watch the new Belvedere Vodka video campaign above and check out the pictures below.

Photos by Juergen Teller for Belvedere Vodka