Today, Bella Hadid was revealed as the face of DKNY’s Spring 2017 campaign, shot by notable fashion photographer Collier Schorr.
To celebrate the launch, DKNY is inviting fans to take part in #FindBellaDKNY – a quest to discover her campaign images across Manhattan for the chance to win a $4,500 DKNY gift card and meet the model herself.
Bella’s campaign photos will be hidden in various New York hot spots: a record store, coffee shop, bakery, nail salon, and graffitied mural in addition to the DKNY SoHo store.
The locations will be posted on DKNY’s Instagram Stores on Sunday, January 29th, so keep an eye out. To win, you must post a photo from each location.
Take a peek at some behind the scenes shots from her campaign.