Bella Hadid has just landed another major campaign, and this time it’s for Bulgari Accessories.

The 20-year-old brunette beauty announced the exciting news on Instagram earlier today, posting a shot of her clutching the brands iconic Serpenti bag in red.

In a recent interview with WWD, Hadid revealed that her relationship with the Italian luxury powerhouse stems from her childhood.

For that, she has her mom, Yolanda Hadid, to thank:

“I don’t remember specific pieces, but I remember my mom loving it and Bulgari being talked about in the household. It’s so crazy I am working with them now. I’ve always seen it as such a beautiful, classy brand.”

With the fall 2017 campaign, the brand will also introduce an aptly named line of bags that fall under the “Diva” collection umbrella.