Now that the day has arrived, and the 8,000 out of 5,000 000 lucky souls are taking home their Air Dior limited-edition Jordans, we get a rare look into the production process of the ultra rare sneaker. The Parisian couture house collaborated with American sports brand on the always classic Jordan 1 High and Low silhouettes. Arguably the most influential basketball sneaker of all time.
The video below delves into the creative and creation process behind the sneaker with Dior Men’s director Kim Jones, Dior Men’s lead footwear designer Thibo Denis and Jordan Brand VP of Design Martin Lotti. The sneaker and the clothing collection are the “perfect collision of authenticity and luxury,” according to Lotti.