The lesson here is be innovatative, it’s cool. Streetwear brand Been Trill has teamed up with Pretty Puke for a radically cool new video lookbook featuring pieces from the brand’s latest release and collaboration with Coca-Cola. The video lookbook isn’t simply a video or a lookbook, but a 360 degree project featuring all the clothes as well as Gabe from UZI and DJ Cyber 69, all shot inside a New York City Subway car. It’s great and full of Tumblr-era easter eggs. Watch below now!