Popular German beer brand, Beck’s has unveiled six original pieces of artwork that will use in the 2013 “Beck’s Art Labels” project. Each year, Beck’s picks six different artists from different disciplines and backgrounds to design original creative work for the beer labels. After the runaway success of last yearʼs Beckʼs Art Labels project, Beckʼs Beer are upping the tempo even more by bringing together Kid Cudi, Willis Earl Beal, The Date Farmers, TM Sisters, William Hundley. Dedicated to supporting the best artistic talent, Beckʼs will showcase their artworks on 13.2 million labels, creating the worldʼs largest stage for artists. Watch their detailed video explaining the project below.
‘Beck’s Art Labels’ with Artwork from Kid Cudi, Marc Ecko, Willis Earl Beal & More