adidas Reopens Toronto Flagship Store
After four months of renovations, adidas reopened its flagship location on Toronto's Queen West this weekend. The "Neighbourhood Concept" store is the first loc... More...
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Josephine Cruz
Nike Releases Vachetta Tan Air Force 1 Reflective
Anytime Nike dresses any one of its classic silhouettes in vachetta tan it's an instant sell out. The first time the Swoosh released a vachetta tan collection i... More...
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Nike Is Rereleasing the Air Force 1 Low “Jones Beach”
Nike is bringing back one of its more popular Air Force 1 colourways, and this one will be special for native New Yorkers, and specificially those hailing from Long Island. Originally released back in 2009, the "Jones Beach" colourway pays tribute to... More...
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McDonald’s Unveils Limited Edition Merch for McDelivery Day
KFC just recently launched a range of apparel and accessories, and they aren't the only fast food giant who is getting into the fashion game this summer. In cas... More...
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Spectrum Cosmetics Is Releasing A “Mean Girls” Themed Brush Set
UK cosmetics brand Spectrum just announced a collaboration with Paramount Pictures that's totally fetch: a Mean Girls-themed makeup brush collection that comes ... More...
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Nike Announces a Release Date for Its Most Popular Flyknit Runner Ever
If not getting the original white/black colourway of the Nike Flyknit is still haunting you, you'll definitely want to mark your calendars for Thursday July 27. Yep, you heard it: one of the most popular trainers ever—a favourite of Kanye West—is com... More...
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Alife and Starcow Release Adidas Consortium Sneaker Exchange Pack
The adidas Consortium Sneaker Exchange program is a unique program that pairs two retailers together for limited edition sneakers. The program has already broug... More...
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Skepta Announces Limited Collaboration With No Fear
In a surprising move, Skepta has announced a new collaboration with late 90's/early 2000's brand No Fear. It will be his second fashion-related project in as ma... More...
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Kat Von D Rereleases Project Chimps Charity Lipstick
The only thing better than dope lipstick is dope lipstick for a good cause, and that's exactly what Kat Von D has given us with her Project Chimps Everlasting Liquid Lipstick. The warm brick shade is flattering on just about every skin tone, but that... More...
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IKEA and HAY Unveil First Pieces of Collaboration
Design geeks, hold onto your seats. Danish contemporary furniture designer house HAY has partnered with IKEA for an insane collaboration; today they've finally ... More...
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Raf Simons and Adidas Release Giant Logo Stan Smith
Every version of the adidas Stan Smith that Raf Simons blesses with his own unique style is always dope af and this latest one is no exception. The Belgian desi... More...
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Nike Announces Release Date for the Air More Uptempo Tri Colour
The Air More Uptempo is definitely one of the boldest sneakers in terms of style, and it's about to get turned up a notch with this wild "Tri Colour" version. Just when you thought this shoe couldn't be doing anymore, the shoe has been split into thr... More...
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Moschino and Sephora Have a Makeup Collection on the Way
Moschino is releasing the brand's first every makeup line with the help of Sephora. Speaking exclusively to ELLE Canada, Jeremy Scott had the following to say a... More...
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Uniqlo x J.W. Anderson Reveal Fall/Winter 2017 Collection
It feels like summer has barely started, but Uniqlo and J.W. Anderson are making us look forward to fall by unveiling their new collaborative collection for Fal... More...
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Stella McCartney and adidas Release Pure Boost X “Peach Rose”
Stella McCartney and adidas are keeping their excellent Boost series coming with a new peachy colourway that's perfect for the summer months.The shoe sports a peaches and cream Primeknit upper with bright red accents, as well as the signature "Fl... More...
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NikeLab Releases Limited Shoes to Celebrate Roger Federer’s Wimbledon Win
In case you missed it, the GOAT Roger Federer clinched his 8th Wimbledon win this weekend, breaking Pete Sampras' record for most victories in the Gentlemen's S... More...
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Disney Announces Snow White Makeup Collection
This year is the 80th anniversary of Snow White and Disney has something special in store for makeup enthusiasts and fans of the classic cartoon. They've teamed... More...
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Nike Is Releasing a Strapped Version of the Vapormax
The Vapormax is only four months old but Nike is already showcasing the next generation of the popular running shoe with this strapped version. Photos have surfaced of the shoe which sees the laces removed and replaced with a mid-foot band with bold... More...
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Lil Yachty Teases a New Track With Young Thug
Lil Yachty has shared a snippet of a new song on his Instagram that features the one and only Young Thug.The two rap stars were previously featured together... More...
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Nike Unveils 20 New Colourways of the Air Max 97
It truly is the year of the Air Max 97. With this year being the 20th anniversary of the shoe and the 30th anniversary of visible Air, Nike is pulling out all t... More...
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Josephine Cruz
Contributor
Writer, DJ, rap nerd, coffee lover & reformed corporate jerk currently living in Toronto. Interests include getting random tattoos, eating ice cream, getting what I want & my Bengal cat Ackee. I also have wayyyy too many pairs of sneakers.