Athleta has officially launched e-commerce in Canada making its assortment of sustainable, inclusive, versatile product available online to all Canadian consumers.

Founded in 1998, Athleta creates premium performance and lifestyle apparel designed by women, for women and aims to ignite a community of active, healthy and confident women and girls who empower each other to reach their limitless potential. The brand’s mission comes to life through inclusive and sustainable performance lifestyle products and connecting with customers through unique experiences in stores, online and within local store communities. The online product assortment is tailored for the Canadian market and is unique to the everyday seasonal activities of Canada’s women and girls with a focus on versatile cold weather styles, outerwear and lifestyle product categories.

Athleta will open its first two Canadian company operated stores this fall at Park Royal Shopping Centre in West Vancouver, British Columbia and Yorkdale Shopping Centre in Toronto, Ontario.

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