With Red Bull Music Festival making its return to Montréal and Toronto this fall, the energy-drink culture brand has partnered with Montreal-based streetwear brand Atelier New Regime on a limited-edition capsule collection. Designed with the symbiotic relationship between music and fashion in mind, the capsule is a functional and cool way to be a part of the city-centric event.

This limited-edition capsule collection features co-branded staple pieces including Atelier New Regime’s signature logo long sleeve shirt featuring Montreal and Toronto printed at the sleeves. There is also a half-zip windbreaker and matching windpants which are water repellent, perfect for the Canadian autumn. The collections statement pieces include a sweet colour-blocked varsity bomber featuring all-over logo print as well as the multi logo bum bag. Take a look below.



No merchandise will be sold at any of the Red Bull Music Festival shows so grab your pieces online here, now.


The Red Bull Music Festival Toronto edition will take place October 17-21 and will feature performances and events from Toronto-based artists. The festival will kick off on Thursday the 17th with a performance from rising psych-pop musician MorMor, followed by an all-night celebration of the city’s diverse electronic community with Encounters on Friday. Encounters will feature sets from (in alphabetical order) Bambii, Ceremonies, Ciel, City Dance Corporation, Chippy Nonstop, efemmera, Equiknoxx, Joel Eel, Karim Olen Ash, Kehdo, Korea Town Acid, Machine Woman, Madam X, and Raf Reza. Saturday will feature a talk with Grammy-winning producer and songwriter Frank Dukes and moderated by cultural entrepreneur Gavin Sheppard. The finally and headlining show of the four-day festival is an intimate performance from R&B star Jessie Reyes at the historic Winter Garden Theatre. The performance will no doubt feature a slew of special guests and should not to be missed.

Tickets to Red Bull Music Festival Toronto go live Tuesday, September 17th, 12noon EST at RedBull.ca/Festivals