Modern Scandinavian minimalist retailer COS has teamed up with Dutch artists Lernert & Sander to create a truly unique fashion film to celebrate the brand’s recent expansion throughout North America. The film is entitled ‘Around COS’ and showcases COS’ Fall/Winter 2015 collection for both men and women.

Models wear pieces from the collection while hula-hooping with Go Pro cameras attached to give us a unique 360-degree view of the clothing. Fun fact, the models were taught to hula-hoop specially for this film by  World Hula-Hoop Champion Marawa The Amazing.

Watch the video above now, and click here to take a look inside their new store in Toronto on Bloor Street.