Aritzia #FullOfHeart Campaign

Aritzia #FULLOFHEART Campaign

Aritzia is making us feel all warm and fuzzy this holiday! They’ve teamed up with the Vancouver based charity Cause We Care Foundation to launch their #FullOfHeart campaign to help build the YWCA Cause We Care House which is subsidized and safe housing complex for single women and their children in the city.

The campaign began with a number of editorials shot in house featuring young and emerging female talent including The Walking Dead’s Emily Kinney, Canadian model and photographer Petra Collins, Brooklyn alt-R&B group Denitia and Sene, India Salvor Menuez of a creative organization called Lucky You, and more. For each image posted on instagram using #FullOfHeart, Aritzia will donate a brick towards the YWCA Cause We Care House.

 Check out a few of Aritzia’s editorial images below and head here to learn more about Cause We Care.

Aritzia #FULLOFHEART Campaign-2

Aritzia #FULLOFHEART Campaign-3