It’s Arcade Fire season baby, and we want everything now!

The band has been playing a new song called “Creature Comfort” live and now there’s a funny teaser for the track. The clip is a hyper-coloured trippy cereal ad for “Creature Comfort” cereal with 100% marshmallows, that also “contains methylphendiate” (ritalin). Careful though, because “the marshmallows in Creature Comfort cereal are NOT approved for consumption in the United States and Canada!”

Arcade Fire’s new album Everything Now is due out July 28 via Columbia Records.

Watch the “Creature Comfort” teaser below.