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Arcade Fire “Reflektor” Interactive & Non-Interactive Video

Reflektor

After this weekends leak of Arcade Fire’s lead single “Reflektor”, the band has released the official video for the track. Much like their previous videos, “The Wilderness Downtown” and “Neon Bible”, “Reflektor” is an interactive experience. To fully immerse yourself in the video head on over to justareflektor.com on your computer, tablet or even mobile device, to truly experience “Reflektor.”

Below you can watch the official trailer and a behind-the-scenes video that explains and explores the technology used to create it here. It was written, directed, and produced by longtime Arcade Fire collaborator Vincent Morisset and filmed in Jacmel, Haiti. According to the video’s site, “the story follows a young woman who travels between her world and our own.”

The new album Reflektor is out October 29.

UPDATE | Watch the official, non-interactive “Reflektor” video below.