Just in time for Canada Day, Apple has launched a new advertisement titled “A Portrait of Canada” celebrating Canadian multiculturalism and diversity
The energetic and motivation piece is a perfect trifecta of Canadian talent – poetry from Humble the Poet, video and photography from Caitlin Cronenberg and music from A Tribe Called Red. “We feel it’s so important to be present and involved in this mainstream conversation around inclusivity,” says Ian Campeau of ATCR. “Our roots, our differences and our history are important as we establish a new day for the relationship between Indigenous Nations and Canada.”
The 30-second short is the latest addition to their ‘Shot on iPhone’ series of ads highlighting the iPhone 7’s Portrait Mode.
Watch Apple’s “A Portrait of Canada” above.