Last week, Apple unveiled a series of short commercials that encouraged (presumably) Android users and owners of non-Apple devices to “switch” to iPhone. Now, the tech giant has released three more.

The clever new ads follow the same style but instead highlight the smoothness of switching to Apple, the easy transferring of contacts and the superior privacy features of the iPhone.

Watch the “Smooth” ad above and find the “Contacts” and “Security” ads below.