Gap enlists a star-studded line up for their fall campaign to rock their best normcore poses. They capture the great Angelica Huston at a coffee shop, GIRLS star Zosia Mamet lying on her bed, 50 Shades Of Grey’s Luke Grimes gazes into his refrigerator, Elizabeth Moss wanders the beach, The Wire’s Michael K. Williams leans on a classic car, and Jena Malone chills in a rocking chair.
All very normal everyday acts, which suggests Gap is out to once again capture the casual everyday market while inspiring individualism. According to the press release Seth Farbman, Gap Global Chief Marketing Officer, says “finding your own version of ‘dress normal’ is an art – my normal is different from your normal, and that’s the essence of the campaign.”
They’ve done an excellent job with this campaign in our opinion. Can you dig it?
