When AMIRI staged its Spring Summer 2026 collection in Paris last year, it laid the groundwork for a cinematic world that now comes into focus with the Chateau AMIRI, California campaign, launching as the collection arrives in stores this March. Set in an imaginary hotel, the campaign draws on Hollywood mythology and the faded glamour of 1970s Los Angeles, framing the space as a meeting point for intersecting lives and characters.
Emmy and SAG Award winner and Golden Globe nominee Michael Imperioli, best known for The Sopranos and The White Lotus, leads the cast alongside Danny Ramirez of Top Gun: Maverick, Captain America: Brave New World, and the upcoming Avengers: Doomsday, and Malcolm McRae of Daisy Jones and the Six. Models Jordan Daniels and Heather Diamond Strongarm complete the ensemble, each embodying heightened versions of themselves as they move through quiet suites and sunlit interiors, like scenes from an unwritten film.
Standout looks reinforce the collection’s balance of ease and formality. Sharp tailoring defines the aspiring-actor archetype with precision, while a silk robe worn by the imagined producer conveys a more relaxed kind of luxury. An embellished tuxedo channels classic Hollywood eveningwear with a modern edge, contrasted by slender sparkling evening gowns often paired with the Honey bag, introduced as a new house emblem.
Photographed by Hart Leshkina and brought to life by Bon Duke, the campaign continues founder and creative director Mike Amiri’s exploration of characters shaped by cinema. With Spring Summer 2026 now at retail, Chateau AMIRI, California, extends the collection’s narrative beyond the runway and into a fully realized world.