The Allure Store, an immersive retail experience from beauty brand Allure, just announced a collaboration with the largest U.S. beauty retailer, Ultra Beauty, in an industry-first venture.

For a limited time, the interactive Ultra Beauty pop-up shop will offer Allure Store guests a monthly curated selection of items from Fenty Beauty, Andrew Fitzsimons, Billie Eilish Fragrance, Black Girl Sunscreen, Charli D’Amelio Fragrance, Supergoop!, and NYX, among others.

This marks an industry-first partnership between retail and media in the beauty world. The Allure Store made its debut in 2021. It operates with Condé Nast and the STÔUR Group.

Selections will be refreshed in August and September. The pop-up shop closes on September 30. If you are in New York you can stop 191 Lafayette Street to shop in person.

Below are some of our picks.

Billie Eilish: Eilish Eau de Parfum (1.0oz)



Supergoop!: Unseen Sunscreen SPF 40


Fenty Beauty: Match Stix Contour Skinstick


Andrew Fitzsimons: Fantasy Curls Curl Amplify Texture Spray (Exclusive)


Andrew Fitzsimons: AF1 Restructuring 10-in-1 Leave-In Conditioner (Exclusive)