New York-based designer brand alexander Wang continues making waves in 2024 with their latest campaign featuring the chart-topping rapper Ice Spice. With massive hits and her unique style that is driving trends the New York naive draws inspiration for this campaign from the very culture of NYC that made her and alexander who they are. In celebration of the S24 collection, named Nocturna, the campaign fuses fashion and rap, capturing the essence of a powerful alpha wang woman.

Within the campaign, Ice Spice sports the brand’s staple ready-to-wear pieces, including leather, hotfix denim, and the latest in our Dome program. The pictures are a vibe, giving a futuristic energy while also feeling 80s with a poster effect. Take a look at the full campaign images below.