Style icon Alexa Chung has finally decided it was time to launch her own fashion line. After many successful collaborations (Longchamp, AG, Madewell, Eyeko Cosmetics to name a few) the stylish model and contributing Vogue editor will launch her line of clothing in several UK stores starting in May 2017. Her brand will be titled “Alexachung” and will be sold at select Selfridges, Ssense, and Matches retail locations as of next spring. The Alexachung line will include denim, day wear, evening wear, accessories and shoes at a contemporary price point. We’re totally marking our calendars for May 2017, because we know every single item in her collection will be consistently sold out!