Alexa Chung for Madewell Fall 2010

On the second floor of the Bowery Hotel, New York it girl Alexa Chung presented her Fall 2010 line for Madewell and boy was it magnificent and affordable to boot!

In a more casual presentation than usual New York shows, Chung invited all her friends (Pixie Geldof, Poppy Delevigne, Daiy Lowe) to see the fabulous collection while feeding them music by DJ Tennessee Thomas all evening.

We can’t wait for the line to drop this Fall, but for now, check out the pictures from the showcase below!