Alexa Chung for Madewell Fall 2010

Finally, the much anticipated collaborative collection we previewed a while back has released an ad bearing the one and only it-girl who designed it.

The model come TV host come style icon come muse (this could go on and on) Alexa Chung’s line for denim favourite Madewell is about to drop next month and to build anticipation (as if there isn’t already Huge buzz) for its release, they decided to photograph her in a forest for their ads.

We can’t wait to get our hands on some of the dreamy pieces in October when we take the Hustle to the streets of New York to bring you more amazingness.