The world’s sexiest lingerie brand, the British Agent Provocateur, presents their Fall/Winter 2015 “#KnickersForever” campaign with the help of two former shop girls, singer Paloma Faith and photographer Alice Hawkins. Both used to work at the brand’s SoHo location in New York. Paloma Faith plays the ultimate AP store manager; glamorous, bold and beautiful, while Hawkins’ playful images of the collection were inspired by her personal collection of cheeky Polaroids, taken during her days as an Agent.
This season the famous Knickers Forever sign will be the driving concept behind a multi-channel social media campaign, engaging real AP store girls, famous ex-Agents and AP fans alike. Launching for the first time on Snapchat and Periscope, the #KnickersForever campaign will allow AP fans a true insight to Agent Provocateur behind the silk curtains.
Take a look at the fantastic campaign video above and accompanying images below.