Get ready for an electrifying experience, as adidas Originals and designer Willy Chavarria, the Senior Vice President of Design at Calvin Klein, take over Paris Fashion Week. To kick things off, the duo is bringing us a high-energy pop-up that promises to turn heads and deliver some seriously exclusive drops.
The collab commemorates Chavarria’s first-ever fashion show in Paris, featuring a fresh capsule of apparel and footwear, merging high fashion with streetwear elements.
The Low-rider Experience
In true Willy Chavarria fashion, this pop-up will be anything but ordinary. A vintage low-rider – a classic Chevy Impala – will cruise through the streets of Paris, stopping at secret locations to distribute limited-edition, Paris-exclusive merch from the collection. The low-rider will end its tour outside the runway show venue, offering one last chance to grab the exclusive pieces before they’re gone. Once the pop-up runs out of items to giveaway, lucky ticket holders from the low-rider stops will be granted access to a hidden page on the adidas CONFIRMED app.
To commemorate the event, on Saturday, 25 January 2025, from 1pm to 2pm CET, Chavarria will make a personal appearance for a meet-and-greet with fans and customers. Whether you’re looking to snag a piece of the collection or just want to meet the designer behind it all, this is the perfect opportunity for you.
Event Details
PFW Pop-Up Activation
Date: Friday, 24 January 2025
Locations: Revealed via adidas CONFIRMED app and on Instagram @adidasOriginals & @adidasParis
Willy Chavarria In-Store Appearance
Date: Saturday, 25 January 2025, 1pm – 2pm CET
Location: adidas Originals Paris Flagship Store, 3 Rue des Rosiers, 75004 Paris, France