adidas and Reigning Champ are showing no signs of slowing their continuing collaboration and today they’ve announced the next phase of their joint apparel pieces. Their first drop of 2017 includes crewnecks, zip hoodies and pants for both men and women crafted from Reigning Champ’s proprietary heavyweight French terry fabric – and for the first time, adidas’ Primeknit material. (Primeknit technology is made with a technical yarn blend for increased durability, while never compromising comfort or mobility.)
The new collection features both Primeknit bombers and pants in men’s and women’s sizes. While past campaigns have featured Kyle Lowry and Andrew Wiggins, adidas and Reigning Champ moved from basketball to baseball and tapped National League MVP Kris Bryant of the Chicago Cubs to star in the campaign.
The new adidas Athletics x Reigning Champ collection is available now at adidas stores and select Foot Locker stores in North America, with prices ranging from $130 to $210.
